Apparently, GE crafted a clever campaign by using Thomas Edison instead of Ryan Gosling on ‘hey girl’ memes. These lines are actually quite funny and I can imagine my engineering friends saying these phrases. Pick up lines may be cheesy, but I indulge in them if they are witty. On a side note, ‘hey girl’ memes were also popular when people used it on U.S congressman Paul Ryan during the 2012 elections. So, I think GE chose the right meme to ride on.
What do you think of GE’s attempt to promote themselves using these popular memes?