Orange Mobile Makes Some Pretty Cool Art
Telephone companies both here and abroad consistently try to differentiate themselves from the rest of the pack with their ad campaigns. From the “can you here me now?” Verizon campaigns to the sexy girl on the motorcycle in the T-Mobile ads, these brands understand that they don’t have much time to capture the attention of a consumer. A company that you might not know about because they’re abroad is the Orange Mobile Network. We just came across some really cool art of theirs on Behance and this is what they had to say….
Every brand strives to create a world of its own, one into which it can invite its potential users. Designed based on a concept by Mateusz Goll, Orange World is a universe inhabited by bizarre beings, created out of a million tiny elements for the Orange mobile telephone network. The richness of the world was achieved through simplicity – by playing around and experimenting with the fundamental building block that is the sphere. This extraordinary and universal design was creating in association with Leo Burnett Warsaw, which took over the design of the campaign. Together, we created the animation for a total of 20 episodes.
Check out the art after the jump…..
Thanks to Orange World for these pictures