Mobile gaming has become big business. In part, this is because mobile devices are so convenient, which in turn, means that mobile gaming is convenient as well. However, it should also be noted that mobile devices have become more and more powerful, meaning that mobile devices are capable of running more and more resource-intensive mobile games. As such, there are a lot of long-running franchises that have launched titles for the purpose of capitalizing on this market, with the latest example being Call of Duty: Mobile. Here are 10 things that you may or may not have known about Call of Duty: Mobile:
1. Tencent Games Is Involved
Activision owns the Call of Duty franchise, so it should come as no surprise to learn that Activision is the publisher for Call of Duty: Mobile. However, it is interesting to note that the title seems to be a team-up between Activision and Tencent Games. For those who are unfamiliar, Tencent Games is a part of the Chinese conglomerate Tencent Holdings Limited. Since it was founded for the purpose of focusing on online games, it winded up being the one that hosted Call of Duty Online for the Chinese market, meaning that the relationship between the two companies was established well before this particular release.
2. TiMi Studios Is Involved
Speaking of which, Tencent Games is a video game publisher rather than a video game developer. Instead, the development for Call of Duty: Mobile seems to have been done by a partnership between Activision and TiMi Studios, which is one of Tencent’s subsidiaries. Perhaps unsurprisingly, there was a time when TiMi Studios specialized in making online games, but nowadays, its output consists of mobile games and nothing but mobile games.
3. Available For Both Android and iOS
Both Android and iOS users should have no problems finding Call of Duty: Mobile in their respective app stores. After all, these two operating systems control the overwhelming majority of the mobile market, meaning that it would be very strange for a mobile game with this kind of backing to not be released for both of them at the same time.
4. Runs On a Freemium Model
Different games are run on different revenue models. However, it is very common to see mobile games run on a freemium model, with Call of Duty: Mobile being no exception to this particular rule. In short, the freemium model provides interested individuals with the product free of charge but offers more content, more features, and other benefits to those who are willing to pay for them. As such, one could say that the product is a sales lead generator under the freemium model because it is meant to convince its players to make in-game purchases through a wide range of means.
5. Has Two In-Game Currencies
For those who are curious, Call of Duty: Mobile has not one but two in-game currencies. One is called the Credit, while the other is called the CoD point. Credits are earned by playing the game, with some examples including logging in, playing more of the game, and participating in game events. Furthermore, Credits are spent in the in-game store. Meanwhile, CoD points are the paid-for currency that can be used for the in-game store as well as Battle Pass-related purchases.
6. Has a Battle Pass
On a related note, Call of Duty: Mobile has a Battle Pass. There are two components to the Battle Pass, with one being free and one being paid. However, both of these components function in much the same manner, meaning that interested individuals should have no problems figuring out how to unlock the content secured behind said system.
7. Had Some Launch Issues
The launch for Call of Duty: Mobile had some issues. In particular, it is worth mentioning that a lot of people couldn’t connect to the game, which prompted Activision to rush to come up with a fix for the problem. Besides this, there were a lot of other people who complained about the lack of support for controllers. Apparently, this particular feature still needs further testing, meaning that it won’t be introduced until the remaining issues have been worked out.
8. Has a Battle Royale Mode
Given the current popularity of battle royale, it should come as no surprise to learn that Call of Duty: Mobile has a battle royale mode. In total, said mode can support 100 players, which should make for some pretty frenzied play when players start coming upon one another. Besides this, there are other modes such as deathmatch and zombies.
9. Seems to Be a Success
Mobile games tend not to have a very good reputation with the people who spend most of their gaming time on AAA titles. However, Call of Duty: Mobile seems to have defied the odds to become a success in spite of the initial derision aimed at the initial announcement. One example would be how it claimed the number one spot for free apps in the United States plus a number of other countries in the first 24 hours of its launch. Another example would be how it has already managed a few million in downloads. With that said, while Call of Duty: Mobile seems to have found a measure of success, it remains to be seen whether the people behind it will be capable of holding on to it. This is important because freemium games are very reliant on feeding interested individuals a steady stream of content, meaning that further support is critical.
10. Comes At a Good Time For Activision
With that said, if Call of Duty: Mobile turns out to be a hit, it comes at a good time for Activision. This is because Activision-Blizzard has run into some serious problems in recent times, which is reflected in how it lost close to half of its stock value in 2018. Considering what Activision-Blizzard is expected to release in the not too distant future, Call of Duty: Mobile could become one of the releases leading the turn-around for the corporation.