What happens when we are able to fast-forward through every commercial, and adblock every web banner so we never have to look at another ad again? I think we’re about to find out.
This video was taken at a recent screening of Hugo. A bunch of times during the movie, an advertisement was layered across the entire film, making it completely ridiculous and causing the audience to crack up, albeit ultimately ask for their money back.
Sure, it was an accident…this time, but I wouldn’t be surprised if a few decades from now, this is the norm as a fine thin layer of ads is laid on a film and directly beamed into your subconscious.