10 Creative Uses of Column Advertising

Various companies have different methods for getting their message across to its consumers.  For many they turn to media outlets like television, print, and the internet to gain the attention of potential buyers of their products.  But some advertisers take it to a new level.

They try things that are a bit out of the ordinary.  And in some countries the advertisers use columns to advertise.  Given the shape and size of the columns there’s some really great potential for these ads.

And as you’ll see below these 10 advertisers got it right with their column advertising

Anti Smoking Column Ad

Germany knows how to send a message to its smokers.

Global Coalition for Peace Ad

This is a campaign to end the war in Iraq

McDonald’s!

This is a standard Danish ad column.  “Shelter served at McDonald’s.”

Greenpeace Column Ad

“There’s no better medicine for the environment than your contribution.”

Ice Age Column Ad

Don’t get a meltdown on us.

Sci Fi Channel Column Ad

It’s the “UFO Invasion.”

Fiat Pillar Ad

Stickers were attached to damaged pillars at parking lots. “Save the pillars. Fiat Stilo with parking sensor”

Toys “R” Us Pillar Ad

Ad for the inflatable beach toy collection

Laxative Column Ad

Now that’s just awesome.

Heineken Ad

Equally as awesome