It’s the end of an era. After years of getting absolutely demolished by Netflix, Blockbuster is finally closing down its 300 remaining stores and mail-in DVD business. In short, it’s dead. All the way dead.
I know that Blockbuster has become something of a running joke in recent years without immediately it was antiquated by Netflix, but I’m still sort of sad to see it go. This generation of kids will never know what it’s like to go to the video store, walk up and down the aisles and read the back of boxes to figure out which movie you wanted to see. There was heartbreak when they were out of a new release you wanted, and elation if you managed to snag the last copy.
Sure, it’s relic, and they could have taken a lot more steps to try and be a competitor to Netflix, but they barely got into DVD mailing, and almost never even put a toe into streaming movies. They seemed set in their ways, and it killed them, much like other physical media stores these days. I wouldn’t be surprised if in five years I’m writing a post like this about Gamestop, but they seem to have sold their soul in order to keep thriving in an increasingly digital industry.
Goodbye Blockbuster, I haven’t missed you lately, but you were a big part of my childhood nonetheless.