Smartphones have almost replaced PC, laptops, and tablets for many people. Let’s face it – unless people actually work on a PC or laptop at home, or in the office, the rest of their time is spent in front of it just for entertainment. On the other hand, a smartphone gives more opportunities for entertainment, because it can be taken anywhere, does not take a lot of space, and often is more convenient to use. People listen to music and podcasts, watch movies or series as they go to the office or go back home, commute, or drive. Many make amazing photos with their smartphones and edit them using special applications, installed on a smartphone. And almost everybody uses phones for scrolling their social networks and connecting with friends via messengers.
Smartphones provide loads of useful functions, not only entertainment. Weather, notes, banking, access to social media, etc. Therefore, little surprise most companies that at least to some extent work within digital sphere order mobile app development services to be able to reach out to their potential customers every time those people take a smartphone and go online. Being present in one’s telephone means direct access and privileged opportunity to enjoy their attention, even if they did not mean to pay it initially.
Real Mobile Benefits
While it may seem that a company does not actually enjoy any benefits from developing mobile applications, in reality, it does. Yes, the company has to invest decent money in the creation of the application, then into the promotion of it so that the people knew an app is available. However, in return, the company always has access to people who can potentially become loyal customers.
The point is, if the user has downloaded an application, he will either delete it in a while after not using (which is actually fine, because it means he is not this company’s target audience, and the company will not waste its resources trying to make this person interested), or try and use it. And if he likes the software, and if it is well-developed and convenient, high chances he will eventually buy something through it or buy a paid version of it, depending on the type of services offered by the business. So, this is a win-win situation.
There is a risk, of course, that the person downloads an application that was created by investing so much money, time, and effort, and will use it free of charge, forever. Let’s be realistic, a lot of people do that, just because they can. Yet, there is a smart trick the companies use to turn this disadvantage into an advantage. They can conduct research by sending such people quick questionnaires. Those who use application for free are usually grateful enough to spare a minute and answer the questions, without being annoyed. As a result, the developer can get crucial data and improve the product and services they provide already for the clients who actually pay.
Since the application is available on the smartphone, the company is privileged to send its advertisement, promotions, and special offers directly to the user, as soon as he goes online, because many people actually ignore such things on their email, while some don’t even check their email more often than once a week.
Getting in front of the potential customer’s face is a huge benefit. Just make sure this is not done very often, and you do not spam the potential or even real customers with useless messages and offers. Users are really pampered today, and everything that is annoying gets deleted immediately. Take care to provide them value, and they will be impressed that you care about them. Today, a business talking only about itself and its benefits and offers does not stand a chance. Talk about your clients and the benefits they can get, and your app might become popular.
The only guaranteed chance to survive is if your app is super useful. People will definitely enjoy it and are likely to buy it. However, in this case, it is better to offer a free trial for a limited amount of time. Two weeks or a month are enough to make the person used to cool services your app offers, and there is a higher chance the paid version will be bought. Without a free trial, the sales will be lower, as users do not buy from a person or brand they had no previous contact with.
On the other hand, in case you have a reputation and the brand is really well-known, creating an app is a direct way to succeed. Just do not make it over-complicated.
These are the benefits every company can enjoy after developing mobile application software.