Because Game of Thrones Needs Gimmick Promotion
I think that it’s a safe bet that through badass trailers, posters and word of mouth, everyone is already pumped for the return of Game of Thrones. I don’t think that decorated bike cabs at SXSW are going to make much of an impact, but they ARE hilarious enough where I wanted to feature one.
The photo is from Rusty Blazenhoff, though I don’t think he got a crown when he took a ride. And sadly, the bike pedaler is not dressed as Bronn.
I always felt bad taking bike cabs anywhere. It was like I was back in medieval times getting a serf to pull me around on a wagon. Though I guess that fits with the theme here.
I do really like their dragon shadow campaign. Especially in the newspaper and on the sides of buildings. https://www.facebook.com/media/set/?set=a.10151335683577734.1073741827.74133697733&type=3
I saw these bikes zooming round San Diego when I was at the comic-con back in 2011. I think there were other ones too.