Silver Screen Supper: How Hospitality Brands Can Dine Out on Free Movie & TV Exposure

Imagine this: your local pizzeria is the backdrop for a heart-melting first date in a rom-com. Tourists flock to your doors, eager to recreate the magic they saw on screen. Or, picture families piling into your safari park, inspired by a thrilling scene in a nature documentary. Believe it or not, these scenarios aren’t just Hollywood pipe dreams. Hospitality brands and restaurants of all sizes can leverage the power of film and television for a powerful – and free! – marketing tool.

CJ Digital says, ‘in today’s media-saturated world, capturing attention is a constant battle. But movies and TV shows hold a unique power. They transport us, immerse us, and create emotional connections with the stories and settings. When a restaurant or hotel becomes a character in its own right, it can reap the rewards of long-lasting brand association.’

Lights, Camera, Customers! The Perks of On-Screen Exposure

There are numerous benefits to securing screen time for your hospitality brand. Here are a few key advantages:

• Brand Awareness Boost: Movies and TV shows have a massive reach, potentially exposing your brand to millions of viewers. Even a brief mention or a logo strategically placed in the background can leave a lasting impression.
• Enhanced Credibility: Being featured in a well-regarded production lends an air of legitimacy and prestige to your brand. Viewers subconsciously associate your establishment with quality, based on its association with the entertainment product.
• Targeted Marketing: Films and shows are often targeted at specific demographics. By strategically placing your brand in a production that aligns with your ideal customer base, you can ensure you’re reaching the right audience.
• Organic Social Media Buzz: If your brand is featured on screen, get ready for a social media explosion! Fans will be eager to share photos, tag your location, and discuss their experience. This organic buzz is priceless and can significantly increase brand engagement.
• Word-of-Mouth Marketing on Steroids: Positive on-screen portrayals can lead to a powerful word-of-mouth effect. Viewers who enjoyed seeing your restaurant or hotel in a movie are likely to recommend it to friends and family, creating a cycle of positive exposure.

Case Study: Bucklebury Farm – From Playtime to Primetime

Bucklebury Farm, a charming establishment in Berkshire, England, is a testament to the power of on-screen exposure. This family-friendly haven, featuring a safari park, soft play area, and cafe, saw its profile skyrocket after being featured in an episode of the popular reality show “The Duchess.”

The episode showcased the Middleton family (Kate Middleton’s relatives) enjoying a day out at Bucklebury Farm. While the farm wasn’t the main focus, viewers were treated to glimpses of the adorable animals, the fun-filled play area, and the tempting treats on offer at the cafe.

The impact was immediate. Bucklebury Farm’s social media channels saw a surge in activity, with viewers commenting and tagging friends. Bookings for the farm’s various attractions also went up significantly.

“We were absolutely thrilled to be featured on ‘The Duchess,'” shared Sarah-Jane Fergusson, co-founder of Bucklebury Farm. “It was a fantastic opportunity to showcase all that we have to offer to families in the area. We’ve definitely seen a positive impact on our business since the episode aired.”

Goose Box Catering: A Bite of the Corporate Spotlight

Hospitality doesn’t have to be limited to restaurants and hotels. Catering companies can also leverage the magic of movies and TV. Take Goose Box Catering in London, for instance. This company specializes in providing high-quality food for corporate events, film productions, and product launches.

“We see a real advantage in being involved with film and TV productions,” explains Olivia Wright, managing director at Goose Box Catering. “It allows us to showcase our creative culinary skills and ability to cater to diverse dietary needs. It’s also a fantastic way to network and build relationships within the industry.”

While Goose Box may not be featured front and center in every production they cater, their presence can leave a lasting impression. Impeccable service and delicious food can create a positive experience for cast and crew, leading to potential word-of-mouth recommendations and future collaborations.

How to Land Your Brand on the Big Screen

So, how can your hospitality brand secure a coveted spot on the silver screen or the small screen? Here are some practical steps to consider:

• Network, Network, Network: Build relationships with location scouts, prop masters, and production companies. Attend industry events and make yourself known.
• Prepare a Media Kit: This kit should showcase your brand, your unique offerings, and high-quality photos of your establishment. Highlight any past experience you may have with media productions.
• Highlight Your Flexibility: Film and TV productions often require quick turnaround times and specific requests. Be prepared to adapt to their needs and showcase your ability to accommodate their catering or location requirements.
• Offer Incentives: Consider offering competitive rates or special packages for productions that choose to feature your brand. This can make you a more attractive option compared to competitors.
• Utilize Social Media: Actively promote your brand online, highlighting any past media appearances. This can help build your online presence and catch the eye of location scouts and production companies.
• Embrace the Power of Public Relations: Develop a strong public relations strategy that highlights your brand’s unique offerings and potential for film and television exposure.

• Be Patient and Persistent: Securing screen time isn’t an overnight feat. It takes time, effort, and a bit of luck. Be patient, persistent, and don’t be afraid to follow up on leads.

Beyond the Silver Screen: Additional Opportunities for Exposure

Movies and TV shows aren’t the only avenues for on-screen exposure. Here are some additional platforms to consider:

• Streaming Services: With the rise of streaming giants like Netflix, Hulu, and Amazon Prime, the potential for brand placement has exploded. Explore opportunities for product placement within shows or sponsoring streaming content.
• Online Videos and Web Series: The world of online video is thriving, with independent creators producing high-quality content. Reach out to YouTubers or popular web series creators to explore potential collaborations.

The Final Cut: A Rewarding Investment

While securing screen time requires planning and effort, the rewards can be substantial. From increased brand awareness to a loyal customer base, the benefits of on-screen exposure are undeniable. So, the next time you see a production crew scouting locations or catering for film sets, remember – that could be your chance to shine. With a strategic approach and a dash of persistence, your hospitality brand can take center stage and become the next big star, not just in your local community, but potentially on screens around the world.