What the Hell? Disney Buys Marvel!

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This is a strange bit of news to wake up to. Disney has purchased Marvel for a whopping $4 billion, and now owns the right to every single Marvel character out there. Bye bye Spiderman ride at Universal Studios. Here’s what Disney had to say about the purchase:

“This transaction combines Marvel’s strong global brand and world-renowned library of characters including Iron Man, Spider-Man, X-Men, Captain America, Fantastic Four and Thor with Disney’s creative skills, unparalleled global portfolio of entertainment properties, and a business structure that maximizes the value of creative properties across multiple platforms and territories,” said Robert A. Iger, President aof The Walt Disney Company. “Ike Perlmutter and his team have done an impressive job of nurturing these properties and have created significant value. We are pleased to bring this talent and these great assets to Disney.”

Questionable. Highly ****ing questionable. It doesn’t take a genius to figure out that the superhero movie genre is going to flameout pretty damn soon. We’ve been cranking it hard for the better part of a decade, since the first X-Men movie hit screens, but now?  We’re alla bit sick of it. Yes, Iron Man 2 will be good, and across the way, DC’s next Batman sequel is one of the most anticipated movies ever. But besides that? I don’t think anyone’s all that pumped about Thor, Cap’n, Fantastic Four reboots, more Hulk atrocities or even more Spidey flicks. But I guess it’s all about business, and if all the films are profitable, it ain’t so bad to own the rights.

Also, this will expand into other marketing areas for Disney as well. TV and amusement parks to be specific. Disneyland with Marvel characters? Hell yes.

I don’t know, this seems like an odd move on the tail end of this superhero era of filmmaking. But that being said, these characters have been around for decades, and even if we tire of their films for now, it’s not so bad to know you own them and everything they do from here on out.

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10 Comments

  1. Actually a part of it DOES make sense. Imagine combining the writers at Pixar with a Marvel character and you might get a Marvel superhero movie that might come close to a Nolan-esque film. The potential is there but I’ll reserve judgment for a couple years.

  2. I’m not happy with this news, for the very reason that I doubt we’ll get a Marvel superhero movie as dark and serious as The Dark Knight. I mean, have you seen what Disney has done to SportsCenter? It’s unfrigginwatchable.

  3. Quit overreacting. Pixar only became better when it was bought out by Disney. Mirimax was bought out by Disney in 1993 and proceeded to release Pulp Fiction, Trainspotting, Dogma, Jay And Silent bob Strike Back, Kill Bill, 40 Days and 40 Nights, etc. Disney has hardly touched Mirimax at all.

  4. @Drester: Please read my last comment. Dogma is one of the filthiest movies of all time (Hell, Kevin Smith gave us the Shit Monster in that film) and it was made by a Disney owned film. We should be good

  5. I think Josh brings up a really good point, specifically, that Disney ownership did nothing to curb the creative aspects of Mirimax films.

    That said, I’m still very skeptical. ESPN is the more unbearable network on TV, and that all started with the Disney buyout.

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