The Morning Link: Baffling Attempts at Improving Classic Products

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“Not only that, many products are so consistently great that they become classics, respected and trusted by consumers for decades. Depending on the specific product, this often involves a slow process of redesign, the product getting refreshed and updated over the years to remain competitive and relevant to the market, while maintaining the qualities that made it a classic in the first place. This is a tricky business, and thankfully for the purposes of this article, it sometimes goes badly wrong.”

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