Lowermybills.com Needs Some Help with Their Advertising

Old

Any of you folks out there who place ads on your site can appreciate this picture.  Once in a while there will be a new popular ad that appears on just about every site imaginable.  The latest?  This thing.  This Godforsaken insanely weird mortgage ad that features a grumpy old man who may or may not be taking a dump.

Is Lowermybills.com really doing this?  I mean when I look at a guy who should be in an “Oops I Crapped My Pants” bit on SNL I’m now going to think of Lowermybills?  Is that really what these people want?

I mean there’s subliminal advertising and now there’s this.  I’m dying to know who this guy is.

Similar Posts

10 Comments

  1. Ive been noticing that lately.But hes not the only weird one. There is also one with a deranged Charles Manson- esque man asking for single mothers to go back to school. Who designs this shit!?

  2. Well since we’re talking about it, then i guess it’s effective… Advertising has got to be the most BS filled profession out there. They’re worse than marketers!

    p.s. I’m pretty sure I’ve seen this ad on this site, and now there’s a whole article about it… If you’ll excuse me I have to go find my foil hat…

  3. This is a great example of terrible business. Apparently, from what I’ve read online and from what seems obvious to me, they put these creepy pictures in their ads because people click on them out of curiosity as to why a company would put such a bizarre picture in their ad.

    ????

    Is that not kind of dumb?

  4. just because we are talking about those crappy picture ads, does not mean the company succeeded. we are just talking about the ads, not visiting their webiste and purchasing its products. probably will evnetually file for bankkruptcy lol

  5. OK, so if anyone is still interested in the story behind these ads, check this out:

    http://www.startup-review.com/blog/lowermybillscom-case-study-adapting-to-new-markets.php

    So here’s the spoiler, Lowermybills.com is owned by……Experian. Yup the very same credit reporting agency that has the absolute worst customer service track record on the planet.

    “The business model is fairly easy to understand: attract consumers to the site (usually through online ad buys), collect lead information from the consumer, and sell the lead to lenders.”

    Nice….

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.