“Smartwatches”… I Don’t Get It


I just don’t get what’s happening in the world of technology right now. Social media went crazy today over the Apple Watch and I found myself wondering why. Why does everyone want their smartphone strapped to their wrist? Did I miss something? Don’t get me wrong, I love tech stuff, and I’ll even admit that I’m one of those guys that loves to run out and buy the next best thing as long as I can afford it. Yet, within the realm of tech gadgets, the smartwatch craze doesn’t seem like a step in the right direction.

I’m doing my best to stay completely unbiased towards manufacturers because I’m not trying to start a flame war here. Nor do I want this post to become a breeding ground for people to comment on Android being better than Apple and vice versa. No, I truly would like for the Unrealtors to comment and try and persuade me to want to go out and spend $250+ for what I feel is a complete waste of money.



At least this one had TV … 

Computer tech gadgets are either getting ready for the next great leap forward or are coming to a crashing halt. The dawning of the iPod was the start of a new era in mobile technology and there has been a plethora of gadgets that we all use on a day to day basis thanks to it. (There were mp3 players already out at the time, Apple just took the idea and made it cool for people to want one.) That, in my opinion was a great leap forward for tech gadgets. Since then, all we keep getting are phones with larger screens or tablets that do the same thing, and the only caveat is that each version comes with improved specs. Nothing that has “wow’ed” me in any sense of the word. And now, everyone is blowing up my twitter feed about the Apple Watch, saying that it’s such a huge innovation and that they are so excited to run out and get it. (even though it seems like all the other watches that have debuted the past 6 months only with Apple’s iOS slapped on it etc.) These “innovations” aren’t special nor should they be. All they do is show us that the manufacturers have figured out a way to give us another device that we already use just in a smaller form factor. Am I alone here?

I’m all for being enlightened and I hope that someone out there can explain all of this to me. I guess I’m happy with having a smartphone in my pocket, and then if I need to call someone I’ll pull it out and call someone with it. Because guess what, it’s a PHONE! Hey, need to take a picture? – sure thing I’ve got a smartphone that can do that too! Need to update your social status? – done. Oh but wait, now I can do all of that with a smartwatch too!? Holy bejeezus that’s so awesome! To further my point, please watch the video below:

For that inner spy in all of us…

While completely hilarious, this commercial definitely solidifies my point. Did you lay witness to how absurd the guy looked the entire time trying to do everything with his smartwatch? I want someone to really try and land a date with a girl by using their smartwatch – I’m sure that it’s a golden ticket every time.

By the way, if you want one of these new devices, make note that you’ll have to charge it more often than you charge your cell phone. Call me old fashioned, but I guess I’m happy with my watch that I don’t have to charge at all that just tells me the time. This post isn’t just about the smartwatch frenzy, it’s aimed more at the tech gadget craze in general. I think that people are becoming sheep to the technology moguls and need to take a step back and look at what they are consistently wasting their money on. I have friends that bought the iPhone when it first debuted, and that was great – but with every new release of the next generation iPhone, they have gone out and bought each one. Why? I’m not ignorant, I know that they can use upgrades and go from say the iPhone to the iPhone 4 then to the iPhone 6 at a minimal cost – but these friends have gone out and spent the cost of the phone each time. What’s worse, is that they’re not alone. Heck, I even know a guy that will buy a new Macbook or iPad just because it’s the next version, despite having the version prior.


Can you hear me now?

What happened to the innovators out there? Why are we so obsessed with the app world and the mobile technology movement? A touch screen device on my wrist that does what a pedometer did 20 years ago is nothing miraculous. No, what impresses me is what people are doing to give us tech that you find in movies like Minority Report. Time spent on the advancements in user interface technology with our homes, cars, and offices rather than our watches is where it’s at. Technology that is scratching the surface like Microsoft’s Kinect or Google’s Glasses are more along the lines of what I tend to get excited about. Those are the tech gadgets that are pushing to be innovative, even if a little. They are the ones leading the charge on the next great leap forward.



Hey guys & gals, my name is Lucas Tetrault and if you like this post or any of the others I’ve done – please feel free to venture over to my Blog and take a gander at some other stuff I write about. I promise I don’t intend to waste your time.

I work as a Creative Director and spend time away from my job with my wife and son, writing for Unreality, and trying to be creative with my own personal projects.


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