For the launch of the Samsung Corby S3650 phone this massive paint fight was held in Sao Paulo. Over 200 people took part and the fight lasted 40 minutes, used over 2,000 litres of coloured paint and took 12 fire trucks 3 days to clear up.
Now this is what I call a good use of paint. If you’re gonna promote a phone, just get a bunch of people to throw paint on each other in Brazil. Sweet!