So what’s the problem with Farmville Ice Cream? Seems like a perfectly harmless cross branding opportunity right? WRONG.
– It costs 10,000 FarmDollars which you must purchase via Facebook.
– You must eat it within eight hours, or else it will go bad and you’ll have to throw it away and buy a new one.
– After you finish, a story is published to your Facebook newsfeed saying you downed a whole thing of ice cream in under twenty minutes.
– In one out of every hundred pints, you’ll find a lonely duckling inside.