Because the public is growing bored of Angry Birds the way they would any mobile game, the brand is trying to attract new owners of short attention spans by teaming up with Star Wars. The license has resulted in a new game out November 8th. I guess lightsabers and force blasts would be quite good for knocking down wooden pig houses.
It’s funny, I think Angry Birds is now like Star Wars’s padowan. Star Wars the master merchandiser, and has plastered its characters over every buyable object in existence over the years. Angry Birds? Somehow, they’re popular enough to try and do the same. I’ve seen shirts, stuffed animals, even goddamn fruit candy featuring these damn cock-eyed fowls.
Clearly they still have much to learn, but this partnership with Star Wars will probably have them Angry Birds toasters and toilet paper by the end of the year.