Yesterday, many of you might have heard the news that Activision is planning to charge for a new subscription package for Modern Warfare 3 called Call of Duty Elite. I wrote a whole article about it here for Forbes, but the bottom line is that a lot of the features are yet unclear, as is the price.
What we know so far is that it will include “social’ aspects, like Facebook connectivity (barf) and the ability to better form groups or clans and play exclusively with them. Also there’s some sort of upgraded “career” metrics page that looks awfully similar to Bungie’s (free) Halo Waypoint system. There was also a brief mention about Elite only maps, but I haven’t heard any clarification about that.
Some aspects of the program are free, some will be paid, and so that’s the question I want to pose for you. What could they add to Call of Duty where you would actually pay and extra monthly fee for, if anything?
I’ve been racking my brain, and I can’t for the life of me figure out something that would be worth a monthly charge, and I don’t understand this move by Activision. They’ve gotten fans angry enough with this announcement where people are acting like they’re charging to play online (which they’re not), and they have yet to produce any features that seem like they warrant a subscription plan. It seems like a cash-grab, but with such limited information, we’re not even sure what it is we’re being overcharged for. Even the term “Elite” in itself is divisive, as it paints a picture of a future gaming space divided into tiers of upper and lower class players.
What are they thinking with this? I get from a business perspective trying to capitalize on the most successful entertainment franchise out there, but at some point, your obvious greed is going to cause your devoted fanbase’s loyalty to falter.
What could be in this package to make you want to buy it?