Internet Explorer Tugs On Those ’90s Nostalgia Hearstrings


I am NOT being paid to post this, but I did want to showcase this Internet Explorer commercial that’s an…interesting new direction for its ad campaign. Between this and their own Tumblr, their new slogan is  essentially “We know we sucked, but we’re good now, seriously.” I find that rather hilarious.

The commercial above reminds us that we, children of the ’90s, grew up with Internet Explorer whether we knew it or not, as Chrome and Firefox didn’t exist back when we were playing with slap bracelets or POGs or jumping around in our LA Lights. Usually “nostalgia” and “technology” don’t really go hand in hand when promoting something meant to be cutting edge, but IE is banking on the fact that we have some emotional attachment to its browser that was formed when we were too young to have a choice.

Is the IE 10 better? I have no idea, as I use Chrome 90% of the time and Firefox 10% because you still can’t manually resize images in WordPress in Chrome. Whatever the rather confusing message, I will say this is a well done commercial. Freaking Tamagotchis man.

  • trashcanman

    Go die in a fire, Internet Explorer. This dissatisfied ex-customer is 100% pander-proof and didn’t do any of the horrifically lame things you associate with the 90’s. I liked the same stuff then that I like now and you ruined my online life by crashing every time I tried to post a review on Amazon, you incompetent bastard. I have not forgotten. You had your chance with all of us (seeing that you were a monopoly and are somehow still installed on every PC being sold) and you fucked it up every time. So is AOL going to use footage of Nirvana and The Real World to try and win us back next?

  • Deke

    ”We know we sucked, but we’re good now, seriously.”

    A few other companies have gone this route in recent history (Hardee’s/Carls Jr. and Domino’s come to mind). It seems to have worked out alright for them.

  • Mark Miller

    lol I love that they have to advertise something that comes reinstalled in most people’s PCs, just kind of proves how crap it is.

  • I_Like_icecream

    Was I the only one using Netscape through the nineties? Geez.

  • Pepe

    wow, thats a great commercial I think it really make us recall our first and exciting years surfing the www back in the 90’s but despite of this good advertise there is no way I use it again as my default browser.

  • Michael

    Excellent commercial. I have no ill will towards Microsoft other than IE being a clumsy browser.

  • MetFanMac

    I already use IE cuz I’m nonconformist, yo.

  • di

    umm…. except Netscape