‘The Double’ is How Not to Do a Movie Trailer

httpv://www.youtube.com/watch?v=pKRKoZIjiFk

Yeah, I know, two movie trailers in a week, but I featured The Raid because it was absolutely amazing. Today I’m posting The Double because it’s the exact opposite of that.

There have been a lot of complaints that trailer show the whole movie, and I’ve learned there’s a reason for that. It’s been a purposeful shift because marketers have realized that to get people in the theater, they need to know what to expect, and teasing doesn’t accomplish that.

But sometimes it’s taken way, way too far. I was actually intrigued by the concept of a man (Richard Gere) hunting down the world’s most dangerous super spy, but a reveal in the middle of trailer causes me to think I needn’t bother with the film at all now. See what I’m talking about above.