The Best Super Bowl Ad that Didn’t Air: Cobra Special Forces

httpv://www.youtube.com/watch?v=a6wFpovHtnc

We’ve all seen the “best and worst” picks of Super Bowl ads by now, if we didn’t watch them live during the big game. Incidentally, this is the year I learned it’s actually illegal to say “Super Bowl” in a Super Bowl commercial because its copyrighted. You’d think paying millions to air a thirty second spot would earn them the right, but no.

Anyway, this is one short ad that did not air during the evening. It’s a stealth ad for the new long-delayed GI Joe movie, which starts off looking like a National Guard/Marines ad, but ends up being for Cobra.

So, why didn’t it air? I can think of two reasons. The first was because maybe they thought it would be offensive to equate our own military¬†recruitment¬†ads with one advertising an army that is very much evil in the film. The second would be that probably 98% of those watching would have zero idea what the ad is for, which may be fine for a stealth internet viral marketing campaign, but not for a multi-million dollar Super Bowl spot. Err, sorry, I mean “the big game.”


4 Comments

  1. wieland February 6, 2013
  2. Mr B February 6, 2013
  3. Julian February 8, 2013

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