I have to say, the marketing for Anchorman 2 is pretty genius. Yeah, they have trailers, but I’ll be damned if I can remember anything from them other than Ron Burgundy embarrassing himself in front of black people. But the VIRAL marketing? That’s where the real gold is.
First there were Dodge Durango commercials, now they have Will Ferrell in character anchoring an actual newscast as seen above. Ferrell stopped by a local North Dakota newscast to do the news with their female co-anchor, and he blends actual stories with improv humor, which naturally, is amazing.
“Amber you look lovely tonight. Are you married?”
“Well I am, so don’t get any ideas.”
See the whole thing for yourself.