‘Paranormal Activity’ Continues to Piss Me Off


I’m not exactly sure why the marketing campaign for Paranormal Activity is pissing me off so much. Maybe it’s because it’s not a marketing campaign, it’s a giant hype machine, and this couldn’t be more apparent with Paramount’s latest stunt. A website with a “counter” that counts up how many people are “demanding” Paranormal Activity come to their city. Yes, I voted for Detriot, but knowing the expansion rate of this movie, it will come to literally one theater in downtown an hour away from where I actually live.

But no, Paramount claims that if the odometer reaches a million, the film will release wide. Which is bullshit, because the film is going to release wide anyways, and they’ll rig the counter if they have to. This is a too-clever-for-its-own-good marketing gimmick that aims to make the film like the best horror project YOU’VE EVER SEEN.

I hope this movie lives up to the hype, but I don’t really think there’s any possible way it can at this point.


  1. Lagrange October 7, 2009
  2. dyinginback October 7, 2009
  3. ryan October 7, 2009
  4. Caedes October 8, 2009

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