I’m not exactly sure why the marketing campaign for Paranormal Activity is pissing me off so much. Maybe it’s because it’s not a marketing campaign, it’s a giant hype machine, and this couldn’t be more apparent with Paramount’s latest stunt. A website with a “counter” that counts up how many people are “demanding” Paranormal Activity come to their city. Yes, I voted for Detriot, but knowing the expansion rate of this movie, it will come to literally one theater in downtown an hour away from where I actually live.
But no, Paramount claims that if the odometer reaches a million, the film will release wide. Which is bullshit, because the film is going to release wide anyways, and they’ll rig the counter if they have to. This is a too-clever-for-its-own-good marketing gimmick that aims to make the film like the best horror project YOU’VE EVER SEEN.
I hope this movie lives up to the hype, but I don’t really think there’s any possible way it can at this point.