Adidas’ Strange Attempt at Star Wars Cross Promotion

httpv://www.youtube.com/watch?v=3Zd_khk6zXo

Look, I can understand Adidas’ recent, sudden obsession with Star Wars, because well, Star Wars is awesome, but now I think they’re kind of just trying too hard. This commercial features some pretty superb video editing, remixing in celebrities as patrons of the Mos Eisley Cantina, but it’s just a bit, much, don’t you think?

I will admit I like seeing Snoop Dogg with a lightsaber, but I hope George Lucas doesn’t end up watching this, as he’ll surely want to CGI in David Beckham for Han Solo and re-release the trilogy in theaters.



  • illeaturfamily

    daft punk ftw

  • Drester

    ^ yes indeed

  • xero

    Anybody else see the irony in the “Celebrate Originality” at the end?