Adidas’ Strange Attempt at Star Wars Cross Promotion


Look, I can understand Adidas’ recent, sudden obsession with Star Wars, because well, Star Wars is awesome, but now I think they’re kind of just trying too hard. This commercial features some pretty superb video editing, remixing in celebrities as patrons of the Mos Eisley Cantina, but it’s just a bit, much, don’t you think?

I will admit I like seeing Snoop Dogg with a lightsaber, but I hope George Lucas doesn’t end up watching this, as he’ll surely want to CGI in David Beckham for Han Solo and re-release the trilogy in theaters.


  1. illeaturfamily June 10, 2010
  2. Drester June 11, 2010
  3. xero November 5, 2010

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