I once had a friend who was intrigued by a limited-run tropical flavor of Sprite. When he purchased the drink, he quickly discovered he didn’t care for the taste. Then, for some reason, he began to shake up the bottle to get rid of the carbonation, opening the lid slightly to let it escape.
This process of shaking and eking out the gas went on for a couple of minutes. Finally, when the soda had gone completely flat, he took a swig and declared, “Wow! This is almost as good as regular Sprite!”
The very next day he bought the tropical version again, and went through the same process.
I use this as an example of the perplexing behavior of consumer culture. What about the tropical Sprite prompted him to go through the trouble of making it uncarbonated when he could have just as easily bought a regular Sprite by pushing the adjacent button?
I experienced the exact same reaction when I heard about internet-famous Youtube host Hank Green’s invention: 2D Glasses. They take the optical information from a 3D projected movie and reflect half of it, resulting in a regular 2D image.
My question is: “Is this a natural evolution, or should this be taken as some sort of sign?” Continue Reading »