Sep 18 2014
I think it’s interesting that late night hosts are now doing what the internet has been doing for a while now, namely recutting trailer into something they weren’t meant to be. This happens all the time, but now the practice has made its way to Jimmy Kimmel, who has a bit where he presents the new Hunger Games: Mockingjay Part 1 trailer as if it were a comedy instead of a young adult drama-romance-action-movie-anything-but-a-comedy.
It works, obviously, as he’s got a team of talented editors to craft this. I wonder if he’ll make it a recurring bit? It seems like more and more TV folks are making content specifically tailor to a “viral” loving internet audience. Less monologues, more stuff like this.