Feb 07 2012
$9 Trailers: Chronicle

by Zack Ruskin
[$9 Trailers is a feature that examines movie trailers, and judges how well (or poorly) they execute their job of making me want to shell out nine bucks to see them. I thought this one paired well with my review of Chronicle that went up earlier today]
While every movie trailer exists for one reason only, the methods employed to get viewers in theaters are as varied as the films they advertise. Some genres of film have such predictable trailer formulas that you can actually watch the scenes before they appear:
- Katherine Heigel is committed to her job
- She meets a guy that’s perfectly wrong for her
- Cue the sappy power ballad
- Heigel makes a sweeping generalization about love while standing in the rain
- Up pops the film’s title









































