it’s the same problem neilsen has, where they used to be top dog when it came to these metrics, and just like with neilsen, it’s a matter of those metrics getting away from them. Obviously when one of the biggest digital platforms don’t give you numbers, it’s safe to assume that you’re not painting a whole picture, and more than likely just trying to make sure you stay relevant.

According to the NPD to PC market has basically been ‘dead’ for half a decade…this should tell us everything we need to know when it comes to their accuracy. There are some titles that never come in a retail box.If we were to believe the NPD numbers then they never sell.
The NPD should be taken as seriously as though they released a statement saying that from now on they are just going to measure sales on the wii, and then using that information they’ll determine sales on other platforms. This is what they are asking us to do with digital.

At this point (imo) the all the NPD is good for telling us how Marginilized retail (and the NPD) is becoming. it doesn’t speak to the health of the industry at all.

The sooner we all stop taking the NPD seriously when it comes to this stuff, the sooner they will get their act together or someone will come do the job they can’t, just like needs to happen with neilsen.