Jul 27 2012
The Morning Link: Nielsen Ratings Don’t Reflect Reality

“This is how maddening Nielsen ratings are. After the season debut of Breaking Bad opened with 2.9 million viewers, the second week shed 21 percent of its audience according to Nielsen. But did it really?”
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I really dislike the Nielson ratings. Maybe I’m being too optimistic about the general public, but even though the boxes are randomly distributed, I get the feeling that they give them to the stupidest people. It’s the only way I can explain how Two and a Half Men was the “#1 rated comedy” on the air. It’s an outdated method that doesn’t fully grasp the viewership of shows.