Nov 18 2011
No, Unreality is not currently being supported by Allstate, and no one is paying me to write this post today (unfortunately). Rather, I just wanted to take the time to recognize what is one of the best ad campaigns of the decade. In a world jaded with almost every type of commercial, it takes a lot to make people actually want to seek out your ads and watch them, and inspire bloggers to assemble a post like this unprovoked.
The Allstate Mayhem campaign has been hilarious from day one, and has won numerous ad awards for its creativity and humor, though I have to say that 30 Rock and Oz actor Dean Winters deserves credit for making these spots work. I remember seeing the “Deer Mayhem” commercial in a movie theater literally the day after I had just murdered bambi on a dark road in my now-totaled Ford. It was hilarious and true, but I wasn’t the only one laughing in the theater, everyone was. And yeah, I had Allstate and they were totally awesome in getting me money and a temp car fast, so it’s actually got the product to back up the ads.
I’ve hunted down every single Mayhem commercial they’ve made so far and posted them in a row below. Some are better than others, but all are pretty great. If I ever get a real job in something like marketing, these are the kinds of ads I’d like to create.
Update: Adding a few more I’ve missed.
Blind Spot Mayhem
Text Walker Mayhem
Teenage Girl Mayhem
Hot Jogger Mayhem and more on the next page.
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