May 10 2010
Microsoft Sure Knows Targeted Advertising
How do you sell software in the most tech-heavy country in the entire world? Why, have a cute animated girl do it for you of course. Yes, Microsoft’s new Windows 7 push in Japan is led by a 2D blue-haired girl, and they’re banking on her to swoon the tech savy population of the country to upgrade to the new operating system.
I honestly, think it’s a clever bit of advertising, though I am a bit disconcerted by her rainbow colored eyes, and the fact that the commercial opens with something close to a Hentai upskirt shot. But hey, they sell sex dolls in vending machines over there don’t they?
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This is sad and awesome at the same time… Japan is going to doom us all with a matrix like program in the future.
The “rainbow colors” are the Microsoft Windows Colors. Its a kind of symbol thingy done there. I am wondering how japans women react on such commercials. Here in Germany the commercial would be banned within seconds.