Feb 16 2010
10 Creative Uses of Column Advertising
Various companies have different methods for getting their message across to its consumers. For many they turn to media outlets like television, print, and the internet to gain the attention of potential buyers of their products. But some advertisers take it to a new level.
They try things that are a bit out of the ordinary. And in some countries the advertisers use columns to advertise. Given the shape and size of the columns there’s some really great potential for these ads.
And as you’ll see below these 10 advertisers got it right with their column advertising
Anti Smoking Column Ad
Germany knows how to send a message to its smokers.
Global Coalition for Peace Ad
This is a campaign to end the war in Iraq
McDonald’s!
This is a standard Danish ad column. “Shelter served at McDonald’s.”
Greenpeace Column Ad
“There’s no better medicine for the environment than your contribution.”
Ice Age Column Ad
Don’t get a meltdown on us.
Sci Fi Channel Column Ad
It’s the “UFO Invasion.”
Fiat Pillar Ad
Stickers were attached to damaged pillars at parking lots. “Save the pillars. Fiat Stilo with parking sensor”
Toys “R” Us Pillar Ad
Ad for the inflatable beach toy collection
Laxative Column Ad
Now that’s just awesome.
Heineken Ad
Equally as awesome
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[...] unfortunately, to be more widely used in Europe than in North America. Unreality rounds up some 10 Creative Column Advertisements that make us envious of European street furniture, although we’d like to add a very DIY [...]