He’s the most adorable video game mascot since Pikachu, and he’s leading Sony into the new millenium with burlap and zippered cuteness. Sackboy is the closest thing Sony has to an icon, and the customization properties of his game, Little Big Planet, have often been carried over to the creature himself.

Here are twenty such examples:

Link Sackboy is Missing Some Features.

Sad Sackboy is One Sad Sack of Sackboy.

Domokun Sackboy Eats Little Girls.

Joker Sackboy Wants to Stitch a Smile on Your Face.

Batman Sackboy is Batman.

Kratos is Not Amused by Zeus’ Latest Punishment.

Han Solo Sackboy Shot First.

Vulcan Sackboy is Being Uncharacteristically Emotional.

Newborn Sackboy is Taking His First Steps.

Cake Sackboy is Cheery Even in the Face of Death.

German Sackboy is Something Something Something Toilet Something.

Sackboy Doesn’t Understand Political Humor.

SWAT Sackboys Storm Your Heart with Cuteness.

Teddy Sackboy Will Not Give Your Child Nightmares.

Hellboy Sackboy Has Too Many Boys in His Name.

Real Life Sackboy Was Last Year’s Best Horror Film.

Valentine’s Sackboy is Forgetting that Albinos are Not Sexy.

Cosplay Sackboy Should Probably Never Be Attempted.

Ziggy Stardust Sackboy Should be Left on the Drawing Board.

Senor Sackboy is WTF a Zebra?

Sackboy is Cheating with Raggedy Ann.