This promotion is the tits.  From Ananova.com:

Revolver Entertainment is putting a Willy Wonka-style golden ticket in one of the first 1,000 copies of The Wackness, out this week on DVD.

The finder of the golden ticket wins a weekend for two in Amsterdam where they will collect a gram of high-grade skunk, courtesy of Revolver.

Seriously, this is the coolest promotion I can remember.  It’d be a dream to go to Amsterdam and, kind of like in Willy Wonka, tour a giant factory.  But instead of making candy, the factory grows weed.  Everlasting Gobstopper?  That ain’t sh*t compared to the Everlasting Joint I’m going to be smoking when I find my ticket.  I plan on buying thousands of copies of The Wackness on DVD.