Like it or not, film as an art form is all about money. Even a tiny independent film about a couple of dudes hanging around their apartment can cost more to make than an average waiter makes in a year.
So for the aspiring filmmakers who don’t happen to have wealthy friends or connections at a studio, securing funding is by far the biggest obstacle between them and the fulfillment of their vision. Sometimes that means getting creative. Horribly, horribly creative.